Legal Digital Marketing

S2 E32: Search Speaks Volumes

If you ask two personal injury lawyers in the same market what results they have seen from their marketing efforts year-to-date, you’ll probably get two completely different answers. And while every law firm’s business levels will be different, there is one thing they share in common, and that is the number of search queries related…

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S2 E30: Bad Decisions

Is there a 100% risk-free process of selecting a vendor for your law firm? No. Even when you only consider working with vendors that have been recommended to you by people of your network, you still cannot know for sure if they will be the right fit for your law firm or even available to…

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S2 E28: Life Care Master Plan

Catastrophic injury cases are don’t present themselves every day. When they do, you know that this can be a career-changing opportunity for your law firm, but first, you have to navigate the complexities of your clients’ injuries long-term consequences. Luckily there are life care planners. Kelly Campbell from CARDINAL LifeCare joins us for a conversation about having the…

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S2 E27: LSA and Confused

For the past year, Google has been testing Local Service Ads in two markets for two practice areas. And while there has been a wide range of opinions on the effectiveness of local service ads for law firms, Google at the end of July rolled this new type of campaign at national level and for most…

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S2 E26: Mind of the Tiger

Every year at the beginning of August, hundreds of thousands of riders gather in Sturgis, South Dakota, for a 10-day motorcycle rally. This year amid a pandemic Sturgis still took place, and like every other year, this year the American Association of Motorcycle Injury Lawyers, otherwise known as Law Tigers was there On this exclusive…

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S2 25: TikTok. Who’s there? Facebook.

The markets wait to see who and whether someone (Microsoft, Twitter?) will acquire TikTok’s US operation, a video streaming social media app from the Chinese technology developer Bytedance. Facebook is yet again playing its usual move of introducing yet another feature, identical to that of another social media app, Instagram Stories ⇔ Snap. Enter “Instagram…

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S2 E24: Pandemic Traffic

When COVID-19 first started, most law firms experienced a sharp decline in business levels, but after a few weeks, many were surprised to see that new cases were signed, and in some cases, there was an increase in business levels. This week we were joined by Tom Paci Director of Ngage Live Chat, to discuss what they have…

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S2 E23: Fight Fire With Fire

Going from not knowing where your next case is coming from to becoming the biggest personal injury law firm in your market in under ten years is an impressive accomplishment. But what is even more remarkable is doing it without losing your values and principles along the way. Atty Michael Morse and John Nachazel, from Mike Morse Law…

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S2 E22: Take Me To The Clouds Above

or many law firms, having a cloud-based solution integrated on their operations was considered unnecessary; a distraction to the traditional way law firms were supposed to be managed and run. Then COVID-19 happened. As law firms continue to adapt to working from home, video conference hearings and managing a team remotely, many law firms are…

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S2 E21: Dangerous Times

While we continue to face the threatening presence of Covid-19, many law firms are starting to realize that WFH (working from home) will no longer be temporary. But is your law firm adequately protected to operate remotely without compromising your business and clients’ data security? Grace explains the different cybersecurity threats your law firm can…

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