Legal Digital Marketing

S2 E24: Pandemic Traffic

When COVID-19 first started, most law firms experienced a sharp decline in business levels, but after a few weeks, many were surprised to see that new cases were signed, and in some cases, there was an increase in business levels.  This week we were joined by Tom Paci Director of Ngage Live Chat, to discuss what they have…

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S2 E23: Fight Fire With Fire

Going from not knowing where your next case is coming from to becoming the biggest personal injury law firm in your market in under ten years is an impressive accomplishment. But what is even more remarkable is doing it without losing your values and principles along the way. Atty Michael Morse and John Nachazel, from Mike Morse Law…

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S2 E22: Take Me To The Clouds Above

or many law firms, having a cloud-based solution integrated on their operations was considered unnecessary; a distraction to the traditional way law firms were supposed to be managed and run. Then COVID-19 happened. As law firms continue to adapt to working from home, video conference hearings and managing a team remotely, many law firms are…

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S2 E21: Dangerous Times

While we continue to face the threatening presence of Covid-19, many law firms are starting to realize that WFH (working from home) will no longer be temporary. But is your law firm adequately protected to operate remotely without compromising your business and clients’ data security? Grace explains the different cybersecurity threats your law firm can…

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S2 E19: News From a New-ish Digital Era

In this week’s conversation Grace and Liel discuss the latest RoundUp 10 billion settlement, and how the news has been received amongst the Mass Torts community.  We discuss why the announcement of Neeva, an ad-free and privacy centered search engine platform by former Google Ads vice president, Sridhar Ramaswamy, can disrupt the search marketing space…

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S2 E17: If You Give Me Ads Credit

t’s not only the stock markets acting crazy and unpredictable this past week, but the same behavior is also evident across different campaigns in Google Ads. Join this week’s conversation to find out why. Moreover, Grace and Liel discuss why the Google Ads grant, that potentially many law firms that have been advertising in the…

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S2 E15: Weakest Back-Link

One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven time and time again that to come across as authoritative to Google and other search engines, law firms need to work hard and spend big to generate links back to…

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S2 E14: Automatic

In this week’s episode Grace and Liel finally get to have a conversation about data mining and marketing automation. But before that, they check in on how the economy’s reopening has influenced their marketing activities and operations. On data mining, Grace explains that you have to leverage automation to maximize your database and stay engaged…

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S2 E12: Riders On The Google Storm

If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike. Grace and Liel review what impact Google’s May 2020 Core Update has had on the legal industry…

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S2 E8: Work From Home Pt.2

Remember a month ago when we suggested that you should wear your office clothes, including shoes now that you are working from home? Eh, did you follow our advice? It’s been a month since we started practicing social distancing and switched our operations to remote working, and in this follow-up episode, Grace and Liel have…

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