Legal Digital Marketing

S2 E19: News From a New-ish Digital Era

In this week’s conversation Grace and Liel discuss the latest RoundUp 10 billion settlement, and how the news has been received amongst the Mass Torts community.  We discuss why the announcement of Neeva, an ad-free and privacy centered search engine platform by former Google Ads vice president, Sridhar Ramaswamy, can disrupt the search marketing space…

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S2 E17: If You Give Me Ads Credit

t’s not only the stock markets acting crazy and unpredictable this past week, but the same behavior is also evident across different campaigns in Google Ads. Join this week’s conversation to find out why. Moreover, Grace and Liel discuss why the Google Ads grant, that potentially many law firms that have been advertising in the…

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S2 E15: Weakest Back-Link

One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven time and time again that to come across as authoritative to Google and other search engines, law firms need to work hard and spend big to generate links back to…

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S2 E14: Automatic

In this week’s episode Grace and Liel finally get to have a conversation about data mining and marketing automation. But before that, they check in on how the economy’s reopening has influenced their marketing activities and operations. On data mining, Grace explains that you have to leverage automation to maximize your database and stay engaged…

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S2 E12: Riders On The Google Storm

If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike. Grace and Liel review what impact Google’s May 2020 Core Update has had on the legal industry…

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S2 E8: Work From Home Pt.2

Remember a month ago when we suggested that you should wear your office clothes, including shoes now that you are working from home? Eh, did you follow our advice? It’s been a month since we started practicing social distancing and switched our operations to remote working, and in this follow-up episode, Grace and Liel have…

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S2 E7: Write Your Own FAQs

What you should be writing about and how you should do it is at the center of this week’s legal marketing conversation as Alex Valencia, Co-Owner at WeDoWebContent.com, join us for a chat on content marketing. Alex shares the reasons why you should write with intent while keeping in mind what Google wants to see…

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S2 E6: Link Up

Jason Hennessey, from Hennessey Consulting, an INC 500 award-winning legal digital marketing agency, joins Grace and Liel for an off-page SEO conversation. Jason reveals his reverse engineering methodology and what it takes to implement it. He explains which backlinks get the most value and how you can make decisions about where you should aim to get…

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S2 E4: Fairly Local

On our second episode on SEO, Nalini Prasad from Blu Shark Digital joins In Camera Podcast for a conversation on Local SEO. Nalini explains why you should consider Google My Business as the heart and soul of your business and shares actionable tips that could dramatically improve the way Google ranks your business in the…

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S2 E3: Work From Home

In these unsettling times, many law firms have to make adjustments they never had to deal with before, in order to keep the business running, like having their staff work remotely and their clients being unavailable to show up for appointments. On this episode, Grace and Liel have a conversation about how law firms can…

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