It’s 2022. For the first episode of our fourth season, we discuss hope, privacy, and the importance of top-of-the-funnel marketing for law firms. We examine why desktop traffic is becoming increasingly more important and how DuckDuckGo’s upcoming release of a desktop browser might affect your legal practice’s traffic. Spoiler alert! Not much. Yet. Still, this…

On our final episode of 2021, we make predictions for legal marketing in 2022, from the metaverse and its potential influence on law firm client experiences, as well as our thoughts on what’s worth experimenting with and what isn’t. Grace and Liel explore how in a data-less world, influencer marketing matters and how you can…

IGrace and Liel meet at the CEO Lawyer Summit in last week’s episode, a fairly new summit with a fresh take on legal conferencing. And in this week’s conversation, we explore how we experienced our first time attending this event. Ali Awad first started exploring this topic back in 2011 when he realized that his…

As we approach the end of 2022, we start wondering what changes and innovations are ahead of us, and this week our conversation explores announced and confirmed Google My Business updates. We mix that out with predictions on how the local pack will continue evolving next year. This week we are also attending the CEO…

The year 2021 has witnessed the rise of new Mass Torts, the consolidation of existing ones, and a slow and silent fade of others (hmm, RoundUp). As we enter the final stretch of 2021, two new torts are breaking out, and we cover everything we know about them in this week’s episode. One of them…

It’s Cyber Monday. We’re officially in the last stretch of the year. And as you start planning for the next year, today is an excellent opportunity to get bargains on software that can power your law firm to reach the next level and only pay for a fraction of the price. This week’s conversation looks…

Wouldn’t it be great if you could have an advantage in your marketing efforts over all your law firm competitors in the market? But what would be even better is if you could influence your prospective clients to want to hire you fast. In this week’s episode we are joined byDr. Ron Ecclesto tell us…

Many people want to be known as the greatest at anything, especially when it implies more and better clients. While many attorneys rely on accolades and accreditations to demonstrate their expertise, others frame themselves as authorities by behaving like one. In today’s episode,Elise Holtzman, a former practicing attorney and executive coach who founded The Lawyer’s…

Fall is conference season for the legal industry, and this year it has been no exception. Conferences that have always had their events on the exact dates and places were back. Some new conferences emerged, like the Trial Lawyer University, which took place at the Mandalay Bay in Las Vegas at the end of October….

At this point, you already know that third-party data is going away; as a matter of fact, it has already started to disappear. Privacy is at the center of the shift that search engines are implementing due to an increased demand from users to protect their personal information. But will users be willing to let…