As a law firm owner or legal marketing expert, you know that there is no shortage of platforms that you can get reviews on. And the latest one to get on the bandwagon of review generation is LinkedIn. But wait, it’s not what you think; it has a twist. In this week’s conversation, we explore…

Social media is a terrific platform to build brand awareness for your law firm, engage with your community and even run PPC campaigns to generate new clients. But have you ever considered that it could also help you improve your rankings in Google? Common wisdom says that Social Media does not influence SEO rankings. However,…

Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have been on our radar for months. In this week’s episode, we discuss their potential impact on your law firm’s digital marketing strategy and what you should consider doing…

Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. Natalie Fragkouli, the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book…

When your career starts studying classical music in Boston, and you end up running one of the nation’s most successful property damage law firms, it becomes clear that this journey had one or more Jerry Maguire moments. Atty Galen M. Hair, from Insurance Claim HQ, joins for a conversation about empathy, following your instincts, and…

By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads is a fastly evolving platform; it has always been, and by the time you get familiar with…

We are programmed to qualify people based on their experience, and that is a mistake. Instead, we should be qualifying their character. That is what George Randle, Managing Partner at Talent War Group and author of the best-selling book The Talent War, tells us in our conversation of talent and leadership for law firms. Our…

One battle that Facebook has been unable to win is convincing users that their data tracking practices help businesses or users alike. It should come as no surprise since both Facebook and companies have been abusing this unrestricted access to user data to the point of alienating users away from the platform and turning against…

One of the best feelings is the one of seeing your Law Firm’s logo for the first time, and you know that “that is the one.” But like all things, your logo has an expiration date. The good news is that you don’t have to throw away your logo; you have to update it. In…

You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else’s post. But have you considered posting your own video? Like in most social networks, in LinkedIn, video content outperforms any…