Legal Digital Marketing

S3 27: Beyond Se Habla Español

Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. Natalie Fragkouli, the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book…

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S3 E24: The (Jerry Maguire) Moment

When your career starts studying classical music in Boston, and you end up running one of the nation’s most successful property damage law firms, it becomes clear that this journey had one or more Jerry Maguire moments. Atty Galen M. Hair, from Insurance Claim HQ, joins for a conversation about empathy, following your instincts, and…

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S3 E23: GML-Stream 2021

By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads is a fastly evolving platform; it has always been, and by the time you get familiar with…

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S3 E20: The Art of Talent War

We are programmed to qualify people based on their experience, and that is a mistake. Instead, we should be qualifying their character. That is what George Randle, Managing Partner at Talent War Group and author of the best-selling book The Talent War, tells us in our conversation of talent and leadership for law firms. Our…

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S3 E19: Fourteen Point Five

One battle that Facebook has been unable to win is convincing users that their data tracking practices help businesses or users alike. It should come as no surprise since both Facebook and companies have been abusing this unrestricted access to user data to the point of alienating users away from the platform and turning against…

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S3 E17: Your Logo Must Past

One of the best feelings is the one of seeing your Law Firm’s logo for the first time, and you know that “that is the one.” But like all things, your logo has an expiration date. The good news is that you don’t have to throw away your logo; you have to update it. In…

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S3 E16: LinkedIn, Camera, Action!

You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else’s post. But have you considered posting your own video? Like in most social networks, in LinkedIn, video content outperforms any…

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S3 E15: Automate Automation

One of the main reasons law firms don’t leverage automation to save time, resources and reduce errors is that they think automation is too complex, and they are not wrong. It can be. In this week’s conversation, we explore some of the least known software solutions that law firms could leverage to increase their team’s…

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S3 E10: LegalBots

A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users’ needs for some time now, it could soon enough not meet your website visitors’ expectations. Joe Ruotolo joins this week’s conversation on why bots designed and programmed…

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S3 E9: Parler au Clubhouse

You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care? What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has…

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