Many people want to be known as the greatest at anything, especially when it implies more and better clients. While many attorneys rely on accolades and accreditations to demonstrate their expertise, others frame themselves as authorities by behaving like one. In today’s episode,Elise Holtzman, a former practicing attorney and executive coach who founded The Lawyer’s…

Fall is conference season for the legal industry, and this year it has been no exception. Conferences that have always had their events on the exact dates and places were back. Some new conferences emerged, like the Trial Lawyer University, which took place at the Mandalay Bay in Las Vegas at the end of October….

At this point, you already know that third-party data is going away; as a matter of fact, it has already started to disappear. Privacy is at the center of the shift that search engines are implementing due to an increased demand from users to protect their personal information. But will users be willing to let…

Have you ever reached the end of your Facebook, Twitter, or Instagram timeline? You probably have never thought about it, but the answer is no; it’s infinite since these platforms will continue populating your feed with new posts for as long as you are willing to scroll. The news here is that Google has been…

Grace and Liel meet in Washington DC at the 2021 PILMMA Super Summit and, on the third day of the event, record a conversation sharing their thoughts on the event. From the talks and presentations that made the most impact on them to the ones they gave themselves and what happened inside the exhibitor hall….

Whether you like TikTok or not, there is no denying that it can help put your law firm and your brand on the radar of thousands of potential clients, but to see success, you need first to understand what makes TikTok and its community click. In this week’s conversation, we explore how TikTok can be…

A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and attracts visitors who, as a result of their experience reading your content, may turn into new clients for your law firm. An article recently published in…

As a law firm owner or legal marketing expert, you know that there is no shortage of platforms that you can get reviews on. And the latest one to get on the bandwagon of review generation is LinkedIn. But wait, it’s not what you think; it has a twist. In this week’s conversation, we explore…

Social media is a terrific platform to build brand awareness for your law firm, engage with your community and even run PPC campaigns to generate new clients. But have you ever considered that it could also help you improve your rankings in Google? Common wisdom says that Social Media does not influence SEO rankings. However,…

Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have been on our radar for months. In this week’s episode, we discuss their potential impact on your law firm’s digital marketing strategy and what you should consider doing…