Legal Digital Marketing

S3 E10: LegalBots

A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users’ needs for some time now, it could soon enough not meet your website visitors’ expectations. Joe Ruotolo joins this week’s conversation on why bots designed and programmed…

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S3 E9: Parler au Clubhouse

You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care? What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has…

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S3 E8: Hijackin’ Content

As we continue the get closer to the much-feared “page experience update,” we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it’s not only us who think that way; Google does too. Our conversation picked where we left last week, discussing the explosion…

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S3 E7: Blackout

This past week Texas experienced the consequences of what is being called a one-in-a hundred years winter storm. And in this week’s conversation, we review what lessons we learned from the event and what opportunities are emerging out of it. Liel explains what measures helped Nanato Media remain operational and swiftly make decisions regarding their clients’…

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S3 E6: The Match +Type Game

If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in running your campaigns efficiently. But with Google’s recent announcement that this match type will soon be gone for good, are your law firm’s campaigns ready for the transition? Liel…

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S3 E4: The M Dilemma

January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors’ rise. And all along, law firm ads are in the midst of all of this. But not for much longer. We discuss why that is. It has been six…

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S3 E2: Should My Ads Stay or Should They Go

If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm’s overall operations and has an impact on your marketing. It would be best if you were planning ahead of time not to regret not having taken action. Last…

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S3 E1: The SMITH

It’s 2021, which means that it’s time to deal with reality, and while 2020’s shadow is still casting upon us. But it’s a new year, and there are plenty of legal marketing opportunities to explore if you are up for a challenge to take your law firm to the next level. Google ended 2020 by…

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S2 E45: Google Predicts

We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to rank right now, it is worth considering what Google has to say about the future, particularly 2021. In…

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S2 E44: Under a Cyber Attack (Threat)

As if there weren’t enough new trends for law firms’ businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that law firms should carefully consider during 2021. It’s not a secret that some of the most significant changes, good changes that 2020 brought to law firms, are here to stay….

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