Legal Digital Marketing

S3 E19: Fourteen Point Five

One battle that Facebook has been unable to win is convincing users that their data tracking practices help businesses or users alike. It should come as no surprise since both Facebook and companies have been abusing this unrestricted access to user data to the point of alienating users away from the platform and turning against…

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S3 E17: Your Logo Must Past

One of the best feelings is the one of seeing your Law Firm’s logo for the first time, and you know that “that is the one.” But like all things, your logo has an expiration date. The good news is that you don’t have to throw away your logo; you have to update it. In…

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S3 E16: LinkedIn, Camera, Action!

You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else’s post. But have you considered posting your own video? Like in most social networks, in LinkedIn, video content outperforms any…

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S3 E15: Automate Automation

One of the main reasons law firms don’t leverage automation to save time, resources and reduce errors is that they think automation is too complex, and they are not wrong. It can be. In this week’s conversation, we explore some of the least known software solutions that law firms could leverage to increase their team’s…

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S3 E10: LegalBots

A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users’ needs for some time now, it could soon enough not meet your website visitors’ expectations. Joe Ruotolo joins this week’s conversation on why bots designed and programmed…

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S3 E9: Parler au Clubhouse

You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care? What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has…

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S3 E8: Hijackin’ Content

As we continue the get closer to the much-feared “page experience update,” we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it’s not only us who think that way; Google does too. Our conversation picked where we left last week, discussing the explosion…

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S3 E7: Blackout

This past week Texas experienced the consequences of what is being called a one-in-a hundred years winter storm. And in this week’s conversation, we review what lessons we learned from the event and what opportunities are emerging out of it. Liel explains what measures helped Nanato Media remain operational and swiftly make decisions regarding their clients’…

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S3 E6: The Match +Type Game

If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in running your campaigns efficiently. But with Google’s recent announcement that this match type will soon be gone for good, are your law firm’s campaigns ready for the transition? Liel…

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S3 E4: The M Dilemma

January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors’ rise. And all along, law firm ads are in the midst of all of this. But not for much longer. We discuss why that is. It has been six…

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