If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm’s overall operations and has an impact on your marketing. It would be best if you were planning ahead of time not to regret not having taken action. Last…

It’s 2021, which means that it’s time to deal with reality, and while 2020’s shadow is still casting upon us. But it’s a new year, and there are plenty of legal marketing opportunities to explore if you are up for a challenge to take your law firm to the next level. Google ended 2020 by…

We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to rank right now, it is worth considering what Google has to say about the future, particularly 2021. In…

As if there weren’t enough new trends for law firms’ businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that law firms should carefully consider during 2021. It’s not a secret that some of the most significant changes, good changes that 2020 brought to law firms, are here to stay….

It seems that here at In Camera Podcast, we just can’t get enough of talking about what the 2021 legal marketing scope will look like. And while some trends seem to be consistent and indisputable across different prediction lists, some others are debatable at best, and irrelevant at worst. This week we go over the…

As we approach the 2021 countdown and eagerly look at leaving behind the unpredictability of 2020, we reflect on the legal trends that got accelerated for better or worse in 2020 and are here to stay. Suppose you are one of the law firms that fell in love with video conferencing and remote working. In…

A social media presence has become crucial for law firms, the same as having a website. However, having social media listings won’t do anything for you if they’re empty, without content, leading to losing lots of new cases for your law firm. In an attempt to post daily on social media, some law firms have…

At In Camera Podcast, fall is one of our favorite times of the year for one particular reason; it’s the time of the year when all legal marketing content creators start to publish their “next year’s trends to look out for” lists, and we love dissecting every one of those. In this week’s conversation, we…

If you have been too busy keeping up to date with other news that is not related to legal marketing, don’t worry; we’ve got you covered with our news and updates episode. From the paid search trends to bugs disrupting Facebook ads, it’s all here for you. Have you grown used to authorize or approve…

If there is one thing people will remember 2020 for, is its unpredictability, and the SEO trends of this year are no exception to that. From unexpected issues to dramatic core updates and an overall shift in Google’s indexing criteria, 2020 has been a year full of SEO lessons for us to learn from. Grace…