Legal Digital Marketing

S2 E41: To Post or Not to Post

A social media presence has become crucial for law firms, the same as having a website. However, having social media listings won’t do anything for you if they’re empty, without content, leading to losing lots of new cases for your law firm. In an attempt to post daily on social media, some law firms have…

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S2 E40: (Back to the) Future Legal Marketing Trends

At In Camera Podcast, fall is one of our favorite times of the year for one particular reason; it’s the time of the year when all legal marketing content creators start to publish their “next year’s trends to look out for” lists, and we love dissecting every one of those. In this week’s conversation, we…

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S2 E39: Stealing People’s GMB

If you have been too busy keeping up to date with other news that is not related to legal marketing, don’t worry; we’ve got you covered with our news and updates episode. From the paid search trends to bugs disrupting Facebook ads, it’s all here for you. Have you grown used to authorize or approve…

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S2 E38: 2020 SEO Lessons

If there is one thing people will remember 2020 for, is its unpredictability, and the SEO trends of this year are no exception to that. From unexpected issues to dramatic core updates and an overall shift in Google’s indexing criteria, 2020 has been a year full of SEO lessons for us to learn from. Grace…

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S2 E37: IT Department

There is not one day in the news cycle where new cyberattacks are not part of the top news stories. But to think that cyberattacks are only targeting the government or international organizations is far from reality. Anyone can be the subject to them, and in this week’s conversation, Nathan Cucciare from N8 Solutions joins…

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S2 E36: Finite Content

Ryan Klein from Market My Market joins us back for a conversation about taking a trip back to the dark places on your website where uninspiring content resided, and no visitor has ever set eyes. In our conversation, we explore why it is equally important to optimize your existing content as much as creating new….

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S2 E32: Search Speaks Volumes

If you ask two personal injury lawyers in the same market what results they have seen from their marketing efforts year-to-date, you’ll probably get two completely different answers. And while every law firm’s business levels will be different, there is one thing they share in common, and that is the number of search queries related…

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S2 E30: Bad Decisions

Is there a 100% risk-free process of selecting a vendor for your law firm? No. Even when you only consider working with vendors that have been recommended to you by people of your network, you still cannot know for sure if they will be the right fit for your law firm or even available to…

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S2 E28: Life Care Master Plan

Catastrophic injury cases are don’t present themselves every day. When they do, you know that this can be a career-changing opportunity for your law firm, but first, you have to navigate the complexities of your clients’ injuries long-term consequences. Luckily there are life care planners. Kelly Campbell from CARDINAL LifeCare joins us for a conversation about having the…

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S2 E27: LSA and Confused

For the past year, Google has been testing Local Service Ads in two markets for two practice areas. And while there has been a wide range of opinions on the effectiveness of local service ads for law firms, Google at the end of July rolled this new type of campaign at national level and for most…

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