Legal Digital Marketing

S3 E42: Continuous Scroll

Have you ever reached the end of your Facebook, Twitter, or Instagram timeline? You probably have never thought about it, but the answer is no; it’s infinite since these platforms will continue populating your feed with new posts for as long as you are willing to scroll. The news here is that Google has been…

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S3 E39: PILMMA 2021

Grace and Liel meet in Washington DC at the 2021 PILMMA Super Summit and, on the third day of the event, record a conversation sharing their thoughts on the event. From the talks and presentations that made the most impact on them to the ones they gave themselves and what happened inside the exhibitor hall….

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S3 E35: What Makes You Tik

Whether you like TikTok or not, there is no denying that it can help put your law firm and your brand on the radar of thousands of potential clients, but to see success, you need first to understand what makes TikTok and its community click. In this week’s conversation, we explore how TikTok can be…

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S3 E33: Tell it Like Disney

A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and attracts visitors who, as a result of their experience reading your content, may turn into new clients for your law firm. An article recently published in…

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S3 E32: New Limits

As a law firm owner or legal marketing expert, you know that there is no shortage of platforms that you can get reviews on. And the latest one to get on the bandwagon of review generation is LinkedIn. But wait, it’s not what you think; it has a twist. In this week’s conversation, we explore…

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S3 E31: SEO Social Media

Social media is a terrific platform to build brand awareness for your law firm, engage with your community and even run PPC campaigns to generate new clients. But have you ever considered that it could also help you improve your rankings in Google? Common wisdom says that Social Media does not influence SEO rankings. However,…

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S3 E30: Strike three… you are out!

Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have been on our radar for months. In this week’s episode, we discuss their potential impact on your law firm’s digital marketing strategy and what you should consider doing…

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S3 27: Beyond Se Habla Español

Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. Natalie Fragkouli, the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book…

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S3 E24: The (Jerry Maguire) Moment

When your career starts studying classical music in Boston, and you end up running one of the nation’s most successful property damage law firms, it becomes clear that this journey had one or more Jerry Maguire moments. Atty Galen M. Hair, from Insurance Claim HQ, joins for a conversation about empathy, following your instincts, and…

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S3 E23: GML-Stream 2021

By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads is a fastly evolving platform; it has always been, and by the time you get familiar with…

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