Traditional Legal Marketing

S2 E11: Count On My Law Firm

Donna Devita and Jenny Levine joined Grace and Liel for a conversation about building a brand through community outreach. Donna and Jenny are both seasoned legal marketing professionals. When they decided to come together and establish Swag My Brand they had a clear mission in mind; help brands have an actual impact in their community by creating promotional…

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S2 E9: Television Man

For this week’s conversation, Grace and Liel welcome a tv legal marketing innovator and award-winning attorney, Michael Morse. Mike, as he is widely known by anyone in Michigan who doesn’t live under a rock, shares details about his upcoming book Fireproof and explains how dealing with adversity in the past has helped him be ready for…

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S2 E5: Thank CEO for the Culture

Your law firm’s culture has never been so relevant as it is today; in a time where we all face uncertainty, and each one of us has to put themselves in an uncomfortable situation to make it through, your law firm’s culture is probably the single most crucial factor that will determine if your team…

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S1 E3: Marketing Don’t Cost a Thing

In this episode, Grace and Liel challenge the notion that to increase your leads you need to increase your advertising budget, and give you insider ideas as to how to get your practice off the ground and grow it without spending money, by applying free law firm marketing strategies that actually work.  They walk you…

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S1 E2: Digital Killed the Radio Star

In this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal marketing strategies, and point out the reasons why a multichannel approach to attorney marketing can be a winner. They explore attorney TV ads, radio ads, billboards and print, and explain terms you will commonly…

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