In this week’s episode, Grace and Liel dive into the explosive launch of Threads and its implications for Meta, causing quite a disruption in the Twitterverse. It seems Twitter has been hemorrhaging users and advertisers since last year, and this latest incident takes the cake.
Grace enlightens us on Meta’s hasty go-to-market strategy, which has left them scratching their heads over how to tackle the European market. Currently, their platform offers limited exploration options, but this will most likely change in the coming months. Meanwhile, Liel points out that delaying interests and hashtags might actually force users to focus on following more individuals, a clever way to customize their timeline.
When it comes to law firms, threading the needle between Threads and Instagram is a breeze. Setting up an account can be accomplished with just a couple of clicks, and the best part? Growing your community doesn’t require months or years, but mere days. Threads presents a promising opportunity in the social media marketing landscape for law firms, and in this conversation, we’ll reveal how to hit the ground running and prepare for the influx of ads.
Here are the resources we mentioned in our episode:
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Transcript
Liel: [00:00:00] On July 5th, Meta unleashed threads with a blazing, speed shattering records by amassing a staggering 100 million downloads at a pace that left even ChatGPT in the dust. I’m Liel Levy, co-founder of Nanato Media and author of Beyond Se Habla Español How Lawyers Win the Hispanic Market. And this is a camera podcast where we are counting the minutes for Meta to incorporate threads into its ad stack.
Liel: [00:00:54] Welcome to our podcast, Private Digital Marketing Conversations.
Grace: [00:00:57] Grace Welcome back. How are you? Good, How are you Liel? I’m doing great. Grace Thank you so much for asking. A lot has happened since we last spoke. Most importantly, a new social platform has emerged threads and that’s where all of our conversation is going to be focused. But before that, let’s just get into some smaller things. Grace Correct me if I’m wrong, but isn’t AJ taking place right now as we speak? It sure.
Grace: [00:01:20] Is. It is currently running at the moment, and I’m going to get some feedback, hopefully for the next show. But yeah, it’s, you know AJ, always tries to do something different. And this time they’re doing some kind of a little bit more experiential event marketing where they have. That’s right. Yeah. They’re trying to make people want to go to the exhibit hall because as we know and.
Liel: [00:01:41] Spread it out a little bit more. Right. Rather than it all happening in one single location. Apparently there’s kind of like stations throughout the conference, obviously not for all exhibitors, but for those who are partaking into this whole new model, which obviously also requires a bigger investment from a exhibitors standpoint. But yeah, interesting. That is good. And yes, we really hope that we get some insights from Michael Bloom and the team at AJ. Right. Okay. So in other news, particularly in the Mass Torts world, in terms of updates, before we dive into threads and what’s been going on since a week ago that it first launched.
Grace: [00:02:24] So there’s a little bit going on in the Mass tort. Well, there’s a few things going on in the master world, but I’d say that, you know, there’s a few things in terms of the fire phone cases are starting to settle and some of the three M cases even are starting to settle. So people are getting a little bit more on the, you know, attempting to get things completed and case files. And, you know, there’s always that kind of a rush into getting all of that done because of the census forms and all those forms that require quite a bit of information on them. So definitely a push in terms of making sure all the cases that are currently in people’s pockets are getting filed and moved along.
Liel: [00:03:05] Well, thanks for keeping us up to date on that and we’ll certainly look back at this and hopefully also with more updates from what is also being talked at at AJ. Right. Because obviously that also touches a lot of what’s happening in the mass tort world. Okay, great, wonderful. Now let’s just jump right into it threads And you know, Grace, I do not want to start the conversation without acknowledging that maybe, maybe some of our listeners may not necessarily have heard of what Threads is. So why don’t you give us a quick intro about it and then we’ll talk about what has happened since its launch.
Grace: [00:03:42] So for everybody that doesn’t know, Threads is the new platform social media platform by Facebook Meta, which if anybody knows that’s what they changed their name to was Meta. So it is a new way of sharing information across to people that you’ve already kind of have. And when I say already kind of have, it’s because you’re able to log into threads using your Instagram account and it’s supposed to be text based. So it in my opinion, and I believe this is kind of on everything I’ve seen, it’s to kind of replace Twitter, right? People think that’s what I’ve heard. And honestly, I’ve talked to a couple people that are using it, some that have just signed up for it and have, you know, they sign up for everything that comes out new. So that’s what they did. But they haven’t really played with it in some cases. But that’s what the thought was, is the specific person I spoke to was like, yeah, this is like a replacement of Twitter in my opinion. And you know, I don’t really use Facebook anyway, so I don’t mind using this threads versus Instagram or Facebook because I feel like it’s different and it’s text. Yeah, Yeah.
Liel: [00:04:53] So yeah, you’re absolutely right, Grace. I mean, you hit right of the most important points in there. It’s a new social media platform and it’s by meta, which you know, you know, talking about meta, it’s really, really interesting kind of how they’ve pretty much abandoned the metaverse. We’ve not heard about the metaverse in such a long time and for good reason. Nobody really cares. And it’s really going to be interesting to see whether they retain the name Meta when Meta was pretty much alluding and being kind of like a very bold bet into the metaverse becoming kind of like the epicenter of anything. Everything that Facebook and Instagram and all of the other platforms under Facebook at a time we’re going to be centered around. And it doesn’t seem like that’s going to be the case anymore. So it’s going to be really interesting to see whether they revert or they do some adjustments to their brand architecture there because it doesn’t really make any sense. We call Facebook meta when nobody’s really using any Metaverse products from Facebook. Grace. Now back to the topic threads. When did it launch? July 5th. The day after 4th of July. Right. And here is the thing about it. The beauty about threads is that it launched leveraging basically Instagram as its user base.
Liel: [00:06:21] And here for the first time, as far as I know, that we’ve ever seen a social media platform launch where you can fully leverage your followers and your interests from an existing platform without having to go into a new one and starting from scratch. Because always that has been the biggest pain point for both businesses and individuals. We can all remember three years ago the conversation about does it worth investing the time in building a following and a community 80 in TikTok? And the answer was 100% yes, it was worth it. But how many times can users and business owners put themselves through that cycle? It’s exhausting. It’s exhausting, right. And the beauty about the way that threads launched is that you could basically almost kind of like synchronize everything that you’ve had in your Instagram into your threads and the other way around and make it extremely easy for those who are following you in Instagram to also follow you on threads. As a matter of fact, Grace Not too sure how much you’ve been playing with the app, but it’s very, very sleek. The way that it really differentiates between Twitter, in my opinion, is that it is more clean looking, right? It’s a feed. There is not many distractions. It’s a it’s a white canvas and it’s very, very, very organized, very minimal.
Liel: [00:07:50] It’s not flashy and distracting. And just with one button, you can easily switch between Instagram and threads. So these two are kind of like very, very tightly linked together and it’s wonderful. Now, you’ve also mentioned something here that it’s super important. Why did threads come up? Why did Facebook had a need to over the sudden pull up an application that is primarily text based? Because you are right, it’s not intended to compete with Instagram as to becoming an image or video based app as a Instagram reels and TikTok is. But it certainly is trying to compete with Twitter. But why? The reason is if you’ve been following. So let’s be real. First of all, Twitter, it’s a tiny social media platform compared to every other platform that we’ve just mentioned Facebook, Instagram, TikTok, Twitter has a minute, very small user base, and it’s been declining since the recent ownership, led by Elon Musk, took over the platform. And so that’s where Facebook saw an opportunity. That’s where Mark Zuckerberg saw an opportunity and said there’s people that are fleeing Twitter because of many different reasons. Some allege that the platform has become more toxic with less safeguards, that the user experience has declined. But most importantly, most importantly, advertisers have fled. Running out of Twitter, right? Twitter used to be a platform that, if I’m not mistaken, they used to turn a profit very, very minute, but they used to turn a profit.
Liel: [00:09:40] It’s no longer doing it, and it’s very unlikely that it will attract advertisers in the near future because of all of the controversy that’s been going around it. Right. And so what Instagram Well, Mark Zuckerberg met here. So it’s like, hey, you know, there’s a lot of users that no longer feel welcome on Twitter. Twitter is always been a platform that’s always been kind of like that golden child that never fulfilled its its full potential, right? Everybody’s always had like such great expectations for like finally Twitter is going to become the thing, right? But it never really had. It’s kind of like more of a news slash media centered app, very, you know, very active for the types that are creatives that are in the news industry. So we like to spend a lot of time in Twitter. But outside of that, you know, not a lot of people are in there. Politics, of course, huge on it, but it’s never really grown past that. And so I think there is a massive opportunity here for threads to kind of like take all of the opportunities that Twitter was. Never able to fully leverage and attract users that have already been active in Twitter and know how to use the platform and know how to create content for that platform and just bring them in and get them to post their first then on Twitter and potentially maybe even stop their Twitter accounts altogether and migrate to Twitter.
Liel: [00:11:16] Like I for once I can say I had so many posts in my Twitter of people who were actually just announcing right here is my handle at threads and see me there because they’ve had it right. They’re no longer interested in spending that much time on Twitter. So what this led to Grace is to a huge boom in signups. By the third day, there were already 70 million people signed up to threads. I was hearing some statistics about how long it took to other social media platforms to to get into 100 million subscribers. And it exceeds the year it exits the year timeline. And what this comes to show is that ease of being able to take your platform and just add another component to it where you can just apply your same interests, your same community by deploying it. And automatic is extremely powerful. And I’m going to stop right here because I’m really interested in hearing what you make out of all of this.
Grace: [00:12:32] Yeah. So I mean with, with threads it’s just, it’s super interesting that they made it really, really easy. And we all know that the user experience, particularly with social media, is the key to onboarding and getting people to sign up. And so when they switched and went said Facebook was now merged with Instagram and they made it super easy to enroll in Instagram with your Facebook account. They did the same thing with threads by making it super easy to enroll into threads with your Instagram account. So that just made the most sense I’ve ever seen any company do, and they’re trying to take it a step further. They say that this this new social media platform will also integrate with every other social media. Well, not they didn’t say every other. They said with key social media platforms. And they haven’t told you which ones. Obviously, it’s going to be theirs first and foremost, which it already does. But I do foresee a potentially also integrating with other social media platforms that are of interest to their platform to gain more followers and more signups.
Liel: [00:13:36] Really, what this, in my opinion, really kind of like opens up the road to is for would now will we ever see for instance right I mean Google has been extremely slow at creating a social media platform that it’s a different model than YouTube. Right. Youtube’s always been kind of like the only social media option. I don’t know if you remember the good old day of Google Plus really kind of like tanked down. Terrible thing. But could now YouTube create its own social media alternative, as Stretch did with Instagram and just make it very easy for users who are part of a YouTube community to follow each other in a in a in a different platform where they can engage in different ways. Right. Kind of like as their own Twitter model. And that could be huge. That could be extremely huge. So it’s really interesting. And for TikTok, the same thing. Tiktok can do exactly the same thing. Right? Can Google create an alternative version of its platform that it takes space? It could have 100% happen. Because we’ve just seen now. That just the fact that they made the option available took so many users on the platform just to go and try it out. Okay. So as we speak now, there is now over 100 million users in the platform. Okay. And what is being said, though, what is being said is that there was a big hype over the first week and now usage has started to go down. But honestly, I don’t think this is a threat for any threat.
Liel: [00:15:28] No. Like nobody is actually feeling that this is an app that’s just going to disappear. And it just had a week of of of a momentum. It certainly is going to stay there. Stay here. And that’s really what’s going to be the interesting part of our conversation is like, what do we think is going to happen on threads when it comes down to advertising and also what law firms can actually do inside of this platform? But I do want to point out that Twitter did try at some point to file a lawsuit or they’re still in the process of trying to file a lawsuit against Meta, saying that they stole intellectual property by hiring hiring engineers from Twitter that were fired. You know, all of that saga. But then Meta just responded and say, just FYI, we have no employees of Twitter working on the Threads team. So like that made Twitter look a little bit like not so good. And now we are in this situation where Threads is live, has a lot of active users, but here are the main differences that you can still not do in threads. So one of them hashtags don’t work. They do not work. You cannot hashtag nothing in there. You can tag right? You can still use the handles and tag people and you cannot really search by topic. You can just search by actual users. And so I think this is strategic for the lounge. I think that they are kind of like forcing the upper hand now and say we have leverage here.
Liel: [00:17:16] We have a new product, we have users now. Let’s get them to do what we want them to do, which is build their following. You want to get more interesting things on your timeline that are going to be interesting to you, Go and follow people. And what that does is it boosts users egos, right? Oh, look how many followers I have. Look how much people are actually interested in what I have to say. I’m going to spend more time in this platform. So that’s what they’re trying to do. They don’t want to have a platform where you have users who are just there without actually following no one consuming content because it doesn’t really help the community. Now, what I also noticed, Grace and a lot of people have been talking about is that the amount of engagement that you are getting in threads right now compared to Twitter is 30 X and it’s not an exaggeration. It’s real right now. This also comes to show how the algorithms of the different platforms work and how great it is to be on a platform that you are not constantly being pushed content that doesn’t necessarily is of interest to you or that is just flat out very poor quality advertisers. And that’s really the experience of Twitter right now. Whereas in threads you can really get a lot of interesting thing and that’s been one of the main selling points that Twitter sorry, that thread has had is that it really kind of like came up to present itself.
Liel: [00:18:58] Look guys, there’s Twitter and this is the toxic option here is threads where it’s kind of like a safe and more open and more friendly space, which is a little bit of an irony that it comes down from meta, a platform that we’ve know or a company that we’ve done a lot of harm by the lack of moderation of their content, and they still do so by not properly educating some of their platforms that obviously create a lot of teen depression and other problems that have been very, very, very, very meaningful in our society and communities. But but for the first time in years, right, these guys are showing up as the good guys. And so it’s pretty game changer for not just the social media scenery, for meta and for the potential that these. Has in really in really kind of like giving us a different opportunity to experience social media in a way that it’s that it’s better. And I know I’m probably thinking too much pie in the sky. Maybe it’s really not going to turn out like that. Maybe once advertisers start focusing into threads, it’s going to become a place of misinformation and a lot of in a place of a lot of polarization. But as of now, it isn’t. And it’s leveraging that to attract users. So it’s going to be very interesting to see what happens now. Grace, I’d like to ask you about what do you think the opportunities for law firms are in a platform like this one?
Grace: [00:20:37] So specifically because the users are following users and not content and you can take your Instagram users essentially over with you into there and that allows you to do that. I think that there’s actually quite a big opportunity right now for law firms to get into this because it’s going to get bigger. It’s already huge. It’s already a massive platform with so many signups in just the first like since inception, July 5th. That’s only been a couple of days, really. I mean, barely a week. So with knowing all of that, if you have the bandwidth, of course. As we always suggest here, it’s something that’s worth getting into. Some of the big brands are already in there. Ulta Beauty, Nike free people. They’re already leveraging their Instagram followers by having them, you know, following them and then following them in the brands on threads. Now, there is something interesting though it and I don’t know that a lot of people are noticing it or maybe they do and just it’s not really being as talked about and that is the data privacy. You touched on it a little earlier when you said that about Facebook being one of the worst proponents of that. As a matter of fact, it’s still occurring with threads. Threads is not allowed in the EU due to data privacy laws. They will be collecting your health and fitness information, your lifestyle information and even deeper information than what Facebook does, which is pretty deep. So they have not allowed it thus far in the EU due to this specific data privacy situation until they’re able to prove that they are protecting people’s privacy and data. They will not be allowed in the EU. Yeah. So I don’t know if you knew about that, but that is definitely a big situation that is going to stop international law firms from potentially using this with their external users outside of the US.
Liel: [00:22:40] Yeah. Well, again, as we’ve seen it time and time and again, the lack of regulation on social media is something that is being leveraged to its full extent here in the United States, and that is obviously not the case in other parts of the world where they see more pushback and challenges in the way that they’re going into deploying some of their products and may also create limitations to the way that certain platforms can operate. Now, with that being said, in my opinion, if you are a business, a law firm, you have an Instagram account and you’ve not activated your threads. Now then what are you doing right? What are you doing? I’ve done that already. Last week when it first came out. Now you’ve not done that. Do it today. Now, let’s talk about the type of content, though, because that’s where I think maybe things may, may, may go a little bit wrong. I think one of the unique things about Instagram is that Instagram is always been very kind of like visual centered, and Twitter is being more kind of like written word centered. And I do think that if we do not want for threads to become Instagram’s little brother, that’s also showing. Basically reshared stories or reels or tiktoks. It’s going to have to be a similar model than Twitter is, which is, you know, short, short form text and.
Liel: [00:24:23] I think that is great. Because we’ve not have a place where we’re like one of the reasons a lot of law firms never really got into Twitter is because it didn’t make a lot of sense to them to be there because the audience there was very small and in many cases for many law firms, not their segment. Another segment or segments were not spending their time in Twitter. It’s not a platform they use now. Threads has a way more diverse, you know, usage among different demographics. And then it can make a lot of sense. And this is a very, very fun a place where you can be very, very creative. And in a world where everything’s turned video. Here you have an opportunity of being able to deploy content in a very easy and effective way without necessarily having to invest the time into creating the idea and scripting it and shooting it and sending it to the editor and the captions and all that stuff, which is great. Keep on doing that. But here you can just come up with an interesting article with an interesting photograph and just share it. And I think the closest that it comes to is to a little bit of also what a lot of people do in LinkedIn, right? Because LinkedIn is also not never really been, although LinkedIn, you do tend to see most of times longer type of post.
Liel: [00:25:41] And it’s a B2B platform. Right? But law firms are consumer focused, or at least the ones that listen to this podcast are consumer focused. So that’s why this is a great opportunity to just create, creating, of creating a different type of content that is more easy to execute. In some cases it could be more scalable as well. So I just love that about it. Now, when it comes down to the ads, what type of ads do I think are going to populate the feeds? I actually do think it’s going to be video. I do think it’s going to be video. But I also think that we’re going to get an opportunity to do some banner advertising in here that may may work, right? For instance, banner advertising is very successful in LinkedIn, very successful. It works oftentimes outperforms video, but in threads, I think it’s going to be a hit or miss it really it’s going to be determined ultimately by how much video content ends up existing on the platform. And the way why I think because when I’m thinking of a lot of the advertising content in YouTube, not in YouTube, in Twitter, is actually video content.
Liel: [00:26:54] But the nice thing there is that it actually helps it stand out because most of your feed is not going to be video. And so when you’re actually seeing a video, it could be end up being something promoted oftentimes. And it’s giving you a little bit of leverage because when you have a lot of text and then all of a sudden the video shows up, it’s more likely to somewhat at least at least, you know, capture your attention for a little bit until you figure out what you figure out what it is and then keep on with your scroll. Whereas if everything every single thing is video, as in TikTok, right? It may not necessarily be what it’s, you know, may not necessarily create that attention grabbing effect that it has in other platforms. But as I’ve said, while I do anticipate a lot of images, I don’t think and I believe the algorithm probably is not going to is not going to want to push a lot of video to try to. Yeah. To try to balance that. Would you I mean, would your rationalize it in that same way, Grace or do you think that I’m missing something here?
Grace: [00:27:58] No, I think I think you’re partially correct, mostly because it did say it allows you to post videos as well, a certain, you know, formatted and whatever. But but I do agree with you that it is meant to be more like text heavy. So it it would make sense that they would introduce the Instagram like video adds to threads. Why wouldn’t they if they already have the platform to introduce it and they’re already pushing stuff from Instagram. So I kind of see Instagram ads being pushed into threads potentially to your point. But I also think maybe they will do text ads like Google does, and I’ll tell you why. So I think since they’re they’re trying to make it more text and like you said, text heavy than it is more video or visual even though they can include photos and things like that, I think they might explore the opportunity for text ads like Google does at the top of the, you know, the Google searches. Why? Because I think that they can leverage Instagram video ads and you can pay more for the video ads and you pay a little less potentially for the text ads. I’m not sure. But I really do think that they’re going to explore all the ways that they can potentially make money. And I think that includes text ads. Video ads, Photo ads. Yeah. Carousel ads. Right.
Liel: [00:29:23] So, yeah, carousel ads, you’re absolutely right. Those are that’s that’s a very good format that works. They’re terrific for shopping. Terrific for shopping. Yeah. So so yeah, I mean, you look, the ad stack of meta is second to none. They have the best ad product in the digital marketing space when compared to any social media platform. Nobody can beat them. I mean, like the whole product, it was it was made to measure no one. No one was better prepared and geared to create a Twitter alternative. Then Meta is. There is no doubt about it. And anyone who thinks otherwise, they’ve been living under a rock. Because let me just throw at you some names. I cannot even remember the name of this other. Twitter rip offs that just have come and gone. Right. But even even very good and thoughtful platforms like Post Right post. It’s been a very, very interesting bet, very news oriented, very creator inspired, right. Kind of like here are people creating content and you can get to contribute to their building their brand by actually making micro purchases of the material that they are creating or contributing to it or giving them showing them your support through actually tokens and money so that they can, you know, grow. And that’s a very interesting model. But I mean, it’s in diapers. Like that thing is going to take years. Until they reach something if it ever happens.
Liel: [00:31:09] I mean, these like these 100 million users in a week is pretty meaningful. It’s huge. It’s so big Grace that, you know, the question on whether Twitter is going to be around for much longer. It’s been raised, and I don’t know if we’ll ever going to know the new answer because Twitter is being supported by a billionaire that can keep it on life support for as long as he wants because he can afford it. But it’s certainly not a sustainable business. And it’s really gonna potentially start seeing a real true competitor, not only competing with them in terms of number of active subscribers and users, but also in terms of revenue generation, because I do not have any doubt, especially as we’re heading into the 2024 elections that threads is going to have any issues, any monetizing on their platform. So it’s certainly a very, very interesting place to be. And as you know, we’ve said if you’ve already have an Instagram account and you’ve not yet started your effort into positioning yourself in threads and by positioning yourself, I’m just saying just simply create your threads account and put up one post and let know your community that you’re there. Start with that, right, and then start thinking of your content. Spend time in the platform, see what other people are writing. And here is probably one of the best tips that I can give.
Liel: [00:32:55] Sure. Because you cannot use hashtags, so you cannot be part of a conversation. But here’s what you can do. Find a tweet that you either find interesting, controversial, or that you have an opinion to, and then share that, repost it right? Repost it with your captions above it or comment under it. That’s another very, very good and efficient way to do so. So just have fun with it, right? It’s really entertaining. It’s really, really fun. It’s obviously a time suck, but it can also help you now as we’ve as we see, as we’ve said, be one of those who is getting 30, the engagement or engagement that they’ve never were able to generate in Twitter. Right? So this is, you know, the golden nugget. But here’s the other thing, Grace, and I’ll just leave there before we actually roll into takeaways. I think now we are trained, we are trained as humans, like we’ve seen it all of those who are over the age of 20, right? I think we’ve seen it like when first Instagram, Facebook came out, right? It was like, okay, this is it. Nothing ever is going to beat this, right? And then when Instagram came up, it was like, Really? And it happened, right? And then, like, when TikTok came, it was like, oh, I don’t know. Like, I don’t know if because this is kind of like a different thing. Where is this company? They’re not associated Like there’s already Snapchat and Snapchat is not that big, right? It’s kind of it was there were a lot of questions marks and it took time for people to really make their minds on it.
Liel: [00:34:35] Okay. But what we’ve seen right now with threads is that people are not second guessing whether this is going to be big or not. I mean, it I’m I’m running into it because I don’t want to miss out anymore. I’ve missed out already on three platforms. I’m not going to I’m not going to be missing out on this one. So there’s certainly. And form on steroids when it comes down to social media platforms right now, especially the ones that are backed up by big names. And that’s why I’m saying we probably haven’t seen the last bit of it. There’s probably a YouTube gameplay game plan or a Google one, if you may want to call it. And there’s probably going to be a TikTok expansion as well here, which may not come so early because they have their own issues to deal with. But I think particularly Google are the ones that are on that kind of like lookout. My God, what year has Google had? What year has Google had Grace? I can see that you’re in agreement with me by the expressions you’re making. What are you going to be? Takeaways here. Go ahead. Sorry.
Grace: [00:35:40] No, no, not at all. I think there’s a level of safety, right, that people feel because they’re comfortable with Facebook and Instagram already. And it’s been part of their almost their culture. I mean, even your day to day Facebook has invaded, right? So why not? So I would say, you know, my first takeaway has to be if you’re not in threads, you better sign up now, because the reality is this is it already has. How many users again? Leo 100.
Liel: [00:36:07] Million.
Grace: [00:36:09] Exactly. So if you don’t sign up, if you haven’t signed up, if you don’t know about it, I sure hope that you’re listening because you need to sign up and you need to be in there because this is going to be something and there will be advertising. And if you’re one of the first, guess what? You can get more right? You get more users, more people looking at your things because you’re in there before others. Um. That would be my first takeaway. Get in there. Just get in there. Which is what you said already.
Liel: [00:36:39] And here here’s the thing.
Liel: [00:36:41] I do want to point this out, because a lot of like TikTok has been a very sexy thing for a very long time. And it is great. But it’s so important, I don’t think, because it’s, as you said. Right. Like you’ve just said it, people have been very comfortable with Facebook. And I don’t think a lot of times because of all the bad rep that got, you know, built for itself over the past years, I don’t think a lot of people actually understand the fact that Facebook continues to be the social media platform that has the most active users in the entire world. Right. And that when you look and compare that against TikTok, for instance, which is a phenomenon, right, in terms of social media, it is still a third of what Facebook has in terms of usage. So it’s so powerful to understand that and to and to really grasp the idea that there is really no one as better positioned as they are for anything like that. Number two is YouTube. And that’s why I say like Google needs to desperately find a way to diversify their social media stack because YouTube. It’s just very limited. Yes. Shorts. Great. But what else? Right, What else? So, Grace, let’s go into takeaway number two, and I think I will go back to. Okay, great. I created my profile. I’m there now.
Liel: [00:38:12] What? And by the way, this is something that we did not mention. But it’s important that, you know, once you have your threads profile, let’s say that you’re kind of like change your mind or you got into hot water in there and got into a bad, uh, into, into, into some bad PR And, you know, now your profile is circulating around the network for the wrong reasons and you want to delete it. Well, you’re going to have to delete your insta as well. So you’re probably. Yeah, you’re probably going to want to be mindful about that. Again, you shouldn’t be you should never, ever be in a situation that you would want to delete your social media account for whatever reason. But there are so connected or there’s such an intersection between these two platforms that you wouldn’t be able to deactivate one and leave the other one, the other one running. As far as I understood that. Now, um, how to get started. What are good places? What are good strategies in here? Again, first of all, let know your community if you’ve already built up a community in Instagram, if you’ve already built up a community in Facebook, if you’ve already built up a community in TikTok, let know that you’re in threats to share it with them. Hey guys, I’m here. Start following me. You’ll get some more interesting content for the platform.
Liel: [00:39:33] Now while you are building up your audience locally because you cannot hashtag and because you are only limited to follow others, what can you do? Well, first of all, the algorithm is being very good at actually showing up stuff that are likely to be of interest to you or putting in front of you people that you’re already following in other platforms so that you can easily go and add them to the list that you follow. And here are two tips. Retweet. Right. Share something that you are seeing and add your opinion to it. Okay. Now the other thing here is, um, go to posts that are actually having some engagement and write something valuable, insightful or if controversy is your thing, controversial and try to get engagement from there. A lot of people this is the beauty about, you know, seeing the birth of a social media platform is that everything is very organic. Everything is very much building itself. You’re not being pushed into doing things that are kind of like hijacked your attention, but in a bad way. It’s kind of like you more setting up yourself into an exploration of things that you actually care or interest you. So do that. But you know, for the sake of all of us, let’s let’s keep the platform up nice and friendly place. Right?
Grace: [00:41:02] And that’s exactly its purpose, right? It’s to to make it different in terms of like you, they have users following users instead of content just slamming on your page. So it is supposed to be a different look and feel for your users, for the people following you. And the experience should be different, right? So to to Lele’s point, everyone, you know, I would say my third takeaway is, yes, you need to retweet. Yes, you need to find information that’s that’s important to you and that makes sense. Find engaging, engaging posts already that you can then add to your threads and something simple like just letting them know that you’re on threads is very simple thing to do that you should do immediately and first once you have a threads account. But my take away for this whole thing is. Decide what you want. To come off as like, what is your brand, what is your message? And incorporate that as part of this new text heavy view, Right. That’s what do you want to what do you want your people to feel when they come to this new platform? You have an opportunity to not reinvent your brand, but to have people experience your brand in a different way.
Grace: [00:42:16] And text is a different way of experiencing your brand. I mean, we know that from Twitter and this is adding a couple of other elements like Instagram and Facebook that people are comfortable and used to. So coming over to your threads account and seeing text is not going to be uncomfortable for the user leverage that use that. That is now a new opportunity for you as a law firm to get in front of your people in a different way, have them show a different side of you. So even if you want to use threads as, you know, maybe profiles of people that are in your firm that is that’s relevant, that is something that people want to know. They want to know the human story, the humanity of the law firm and what’s behind it. Not just words, not just repost, not just this or that. Remember, social media is that it’s social. So this is another opportunity for you as a law firm to take this experience and make it great for your clients.
Liel: [00:43:15] Yeah, this is a great call. You know, call out for everyone who’s not necessarily been comfortable with the whole video world. Okay. Number one, try to get comfortable. It’s worth it. It’s 100% worth it. Okay. Again, it’s it’s not necessarily something that’s going to happen from one day to another. The more they do it, the better. But here there is finally a platform that allows you to do text to consumers, not on a B2B type of setting like LinkedIn does. Right. And not in a place that Facebook that you may not necessarily like anymore because of whatever reason. So here you have finally something that it’s a little bit more up to today’s users preferences in terms of content consumption. And it’s hot and it’s trendy and it probably can work for the style of content that you do. So give it a try. Have fun tweeting and Grace. I’m just going to say that I’ve enjoyed this conversation. I know you’re going to be gone for a little while while this thing runs, but I’m looking forward to your return so we can have another great conversation, hopefully with insights of what’s happening right now at the conference.
Grace: [00:44:30] Awesome. I’m looking forward to it.
Liel: [00:44:32] Thank you so much for your time. Thank you, Grace. Bye bye. If you like our show.
Liel: [00:44:41] Make sure you subscribe. Tell your co-workers. Leave us a review and send us your questions at: ask@incamerapodcast.com. We’ll see you next week.
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