S4 E35: Content is King

“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. Google has reinforced that idea by clarifying that the number of links within a piece of content will not affect the page’s Google Search ranking.

This week, we take a deep dive into the importance of creating high-quality content that provides value to your target audience in order to rank higher on Search. Despite an apparent recession on the way, there are also new marketing strategies to try out in 2023, including Google Ads frequency target for YouTube campaigns.

Grace also shares important updates from the most popular mass torts that every attorney should know: Camp LeJeune, RoundUp, and CPAP lawsuits. As these cases keep brewing, it’s more relevant than ever to keep a close eye on them.

Resources mentioned in our episode:

• Google Ads frequency target for YouTube campaigns
• Google Search ranking algorithm and links
• Camp LeJeune Water Contamination Lawsuit
• Monsanto’s Roundup Lawsuit
• Philips Respironics’ CPAP Device Lawsuit

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