Is there a 100% risk-free process of selecting a vendor for your law firm? No. Even when you only consider working with vendors that have been recommended to you by people of your network, you still cannot know for sure if they will be the right fit for your law firm or even available to help.

So what should lawyers and practice managers do when they need to find a marketing agency or other kind of vendor, and they have no one to recommend them an option? Google is a great place to start.

In this conversation Grace and Liel explore why it is important to research vendors before reaching out to them; but more importantly, why not reaching out to vendors due to fear or skepticism may be holding your law firm from finding the partnership they need to take their practice to the next level.

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