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S4 E31: Setting the Right Tone

Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can’t just show up for a month and expect your Hispanic community to trust you. In this week’s episode, Grace and Liel…

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S4 E30: Death to Wrongful Marketing

Kye Bachus has seen and done it all; building a law firm from the ground up to become one of Colorado’s largest personal injury law firms, checked. Become a nationally renowned personal injury lawyer specializing in wrongful death cases, checked. Amazon bestseller author checked. Experience the pain and agony of losing his own mother when…

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S4 E29: Local Spam Ads

Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing their caseload. Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to…

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S4 E28: Plug Out

Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty and challenges. The conversation goes on to discuss the advantages and disadvantages the plugins have for law firm websites and why you should pay attention to what…

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S4 E27: Q2 Highs and Deep Lows

In this week’s episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding marketing opportunities for law firms. The conversation discusses the transition from Google My Business to Google Business Profile and what this means for your law firm and another mass tort coming…

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S4 E26: Stop it now!

In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and victims of water contamination at Camp Lejeune are still waiting for justice, but things are about to change. This week’s podcast features Grace…

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S4 E25: Turn the Tables

On this week’s podcast, Grace and Liel discuss Google’s continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm’s best friends. They also look at Instagram’s Subscriptions, a revenue tool for creators, and how it might signal a change in how social media platforms function. And…

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S4 E24: At The Big Easy

The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week’s discussion included a recap of some of the topics and insights presented at this year’s conference and why it continues to be one…

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S4 E23: Retreat And View

Tesla recently recalled all employees back to the office, with the expectation of 40 hours a week o presential work. The reason is increased productivity, teamwork, growth, and alignment. Now you may agree or disagree with Elon Musk’s take on what it takes to build great things. However, if one thing has been proven over…

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S4 E22: The Lawyer As CEO

Over the years, we have met and interviewed some of the fastest-growing law firms. The one common denominator that we have encountered amongst all of them is culture alignment. In this week’s episode, attorney Reza Torkzedeh joins us for a conversation that explores the before and after his law firm experienced when he realized he…

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