In this conversation, Grace shares her experience participating and exhibiting at the latest edition of Mass Torts Made Perfect Fall 2020. From the logistics to the technical issues, Grace shares her impressions of one of the most sought after events in the legal industry calendar.

We review the insights of one of the businesses of law sessions at the event about intake and revisit the importance of keeping the user in mind when opening a new channel for communicating with your potential clients.

Finally, Grace introduces Persist Publishing, a new arm of Persist, dedicated to helping attorneys publish their own stories and become bestseller authors. We talk about why writing a book can potentially be the most effective way to stand out from your competitors and why it matters to people whether they read it or not.

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