Natalie Fragkouli

S2 E19: News From a New-ish Digital Era

In this week’s conversation Grace and Liel discuss the latest RoundUp 10 billion settlement, and how the news has been received amongst the Mass Torts community.  We discuss why the announcement of Neeva, an ad-free and privacy centered search engine platform by former Google Ads vice president, Sridhar Ramaswamy, can disrupt the search marketing space…

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S2 E18: Mass Torts Nuts and Bolts

In this week’s conversation, Grace shares a recent presentation that Persist Communications put together, along with other Mass Tort experts for MTMP Connect webinar series. Grace shares in-depth insights on how Mass Torts are identified in the first place and the extensive process that has to take place before a Mass Tort gets reviewed by…

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S2 E17: If You Give Me Ads Credit

t’s not only the stock markets acting crazy and unpredictable this past week, but the same behavior is also evident across different campaigns in Google Ads. Join this week’s conversation to find out why. Moreover, Grace and Liel discuss why the Google Ads grant, that potentially many law firms that have been advertising in the…

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S2 E16: Ten Mass Torts To Know

In this week’s conversation, we explore the 10 Mass Torts you must know about in 2020. Whether you are experienced in marketing and handling mass torts – or you are just getting started, this conversation will give you insights into what is gaining momentum, what keeps going strong, and what is already out. Liel, explains…

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S2 E15: Weakest Back-Link

One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven time and time again that to come across as authoritative to Google and other search engines, law firms need to work hard and spend big to generate links back to…

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S2 E14: Automatic

In this week’s episode Grace and Liel finally get to have a conversation about data mining and marketing automation. But before that, they check in on how the economy’s reopening has influenced their marketing activities and operations. On data mining, Grace explains that you have to leverage automation to maximize your database and stay engaged…

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S2 E13: No Sleep Till Retainer

Creating a compelling and converting mass tort marketing strategy is only part of the equation. The journey that starts when a lead converts until it gets signed is long and complex, one that requires thorough planning and discipline. Mark Olson and Alan Frankel from Adwire Media joined us for a conversation about mass torts marketing and the importance of having…

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S2 E12: Riders On The Google Storm

If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike. Grace and Liel review what impact Google’s May 2020 Core Update has had on the legal industry…

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S2 E11: Count On My Law Firm

Donna Devita and Jenny Levine joined Grace and Liel for a conversation about building a brand through community outreach. Donna and Jenny are both seasoned legal marketing professionals. When they decided to come together and establish Swag My Brand they had a clear mission in mind; help brands have an actual impact in their community by creating promotional…

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S2 E10: Lawyers, Mass Torts and Money

Every year attorneys and legal marketers look forward to Mass Torts Made Perfect (MTMP). It’s one of a kind event where both big industry players and novices get to share two and a half days of intense conferences and social gatherings with one common goal: Growth and diversification. But like many other events, MTMP’s spring…

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