Natalie Fragkouli

S2 E36: Finite Content

Ryan Klein from Market My Market joins us back for a conversation about taking a trip back to the dark places on your website where uninspiring content resided, and no visitor has ever set eyes. In our conversation, we explore why it is equally important to optimize your existing content as much as creating new….

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S2 E35: You Can Judge a Book by Its Cover

In this conversation, Grace shares her experience participating and exhibiting at the latest edition of Mass Torts Made Perfect Fall 2020. From the logistics to the technical issues, Grace shares her impressions of one of the most sought after events in the legal industry calendar. We review the insights of one of the businesses of…

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S2 E34: Vanity Numbers

When there is no shortage of software and artificial intelligence-powered solutions for your law firm to be smarter and more efficient, it is easy to forget about the most valuable asset your law firm has: you and your voice. Paul Faust, from RingBoost, joins Grace and Liel to discuss the importance of personal, compassionate, and…

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S2 E33: Into Public Relations

It’s easy to fall for the idea that Public Relations is a luxurious marketing strategy that is meant only for TV attorneys and law firms at a national level. But the reality is that Public Relations is not only limited to throwing expensive parties to impress people.  Public relations is essential for every law firm;…

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S2 E32: Search Speaks Volumes

If you ask two personal injury lawyers in the same market what results they have seen from their marketing efforts year-to-date, you’ll probably get two completely different answers. And while every law firm’s business levels will be different, there is one thing they share in common, and that is the number of search queries related…

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S2 E31: Zoom Networking

As we are approaching the last quarter of 2020, we look at what we can and should expect from legal conferences and events that traditionally have been held in person but will now take place online. Webinars have been around well before COVID-19’s arrival. But, in 2020, this format of delivering content has been embraced…

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S2 E30: Bad Decisions

Is there a 100% risk-free process of selecting a vendor for your law firm? No. Even when you only consider working with vendors that have been recommended to you by people of your network, you still cannot know for sure if they will be the right fit for your law firm or even available to…

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S2 E29: When Mass Torts and Covid-19 Collide

Atty McDonald Worley joins us for a behind de scenes conversation on the most and least talked about Mass Torts in 2020 so far. Don, shares what leed his law firm to recently open a new office in Fort Lauderdale, what do the recent talcum powder and RoundUp settlements mean, and why is the momentum that Zantac…

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S2 E28: Life Care Master Plan

Catastrophic injury cases are don’t present themselves every day. When they do, you know that this can be a career-changing opportunity for your law firm, but first, you have to navigate the complexities of your clients’ injuries long-term consequences. Luckily there are life care planners. Kelly Campbell from CARDINAL LifeCare joins us for a conversation about having the…

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S2 E27: LSA and Confused

For the past year, Google has been testing Local Service Ads in two markets for two practice areas. And while there has been a wide range of opinions on the effectiveness of local service ads for law firms, Google at the end of July rolled this new type of campaign at national level and for most…

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