One of the best feelings is the one of seeing your Law Firm’s logo for the first time, and you know that “that is the one.” But like all things, your logo has an expiration date. The good news is that you don’t have to throw away your logo; you have to update it. In…
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You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else’s post. But have you considered posting your own video? Like in most social networks, in LinkedIn, video content outperforms any…
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One of the main reasons law firms don’t leverage automation to save time, resources and reduce errors is that they think automation is too complex, and they are not wrong. It can be. In this week’s conversation, we explore some of the least known software solutions that law firms could leverage to increase their team’s…
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The world of mass torts is ever-changing, and while some torts can take years to develop, others can lose their momentum in the blink of an eye. In this week’s conversation, we review which mass torts have captured our attention in 2021 and which old ones continue to remain relevant and gain even more interest….
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If you are like most lawyers, the referrals you get from clients or people in your network are critical to your law firm’s growth strategy, maybe your primary source of new cases. But have you ever stopped to think if you are doing enough to nurture the sources from where your referrals come from or…
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Most lawyers can agree that one of the most threatening emails ever to hit their inbox is announcing a new one (1) star review for their law firm. And while it is a horrible situation to be, now more than ever, there are multiple ways to handle the situation to turn around things. Our conversation…
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Being in a position of growing your team is always great news. But finding the right candidate for your organization, budget and needs can be far more complex than you ever imagine. Grace explains why creating a job description outlining the responsibilities and daily tasks are essential for creating a job listing and searching for…
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A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users’ needs for some time now, it could soon enough not meet your website visitors’ expectations. Joe Ruotolo joins this week’s conversation on why bots designed and programmed…
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You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care? What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has…
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As we continue the get closer to the much-feared “page experience update,” we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it’s not only us who think that way; Google does too. Our conversation picked where we left last week, discussing the explosion…
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