Natalie Fragkouli

S4 E28: Plug Out

Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty and challenges. The conversation goes on to discuss the advantages and disadvantages the plugins have for law firm websites and why you should pay attention to what…

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S4 E27: Q2 Highs and Deep Lows

In this week’s episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding marketing opportunities for law firms. The conversation discusses the transition from Google My Business to Google Business Profile and what this means for your law firm and another mass tort coming…

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S4 E26: Stop it now!

In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and victims of water contamination at Camp Lejeune are still waiting for justice, but things are about to change. This week’s podcast features Grace…

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S4 E25: Turn the Tables

On this week’s podcast, Grace and Liel discuss Google’s continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm’s best friends. They also look at Instagram’s Subscriptions, a revenue tool for creators, and how it might signal a change in how social media platforms function. And…

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S4 E24: At The Big Easy

The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week’s discussion included a recap of some of the topics and insights presented at this year’s conference and why it continues to be one…

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S4 E23: Retreat And View

Tesla recently recalled all employees back to the office, with the expectation of 40 hours a week o presential work. The reason is increased productivity, teamwork, growth, and alignment. Now you may agree or disagree with Elon Musk’s take on what it takes to build great things. However, if one thing has been proven over…

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S4 E22: The Lawyer As CEO

Over the years, we have met and interviewed some of the fastest-growing law firms. The one common denominator that we have encountered amongst all of them is culture alignment. In this week’s episode, attorney Reza Torkzedeh joins us for a conversation that explores the before and after his law firm experienced when he realized he…

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S4 E21: Google Marketing Live 2022 x Law Firms Pt. 2

In our second part of our Google Marketing Live part two review, Grace and Liel look at updates that improve privacy and enhance the use of first-party data to a revamped assets library and an, even more, AI-dependent responsive search ad assets. Join our conversation as we discover what could potentially stick and change how…

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S4 E20: GML 2022

Google Marketing Live is an annual event where Google reveals its latest marketing innovations and shares its vision for the future of marketing. This year’s event was held on May 24, 2022. And in this week’s episode Grace and Liel explore what were some of the most and not so exciting announcements the most important…

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S4 E19: Formula (to) Disaster

Mass Torts acquire their standing because they affect thousands of people. Despite this, the extent of public awareness for typical mass torts is depressingly low, owing to the fact that they do not attract significant media interest in addition to the corporate responses made towards them. However, every now and then, a Mass Tort will…

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