The latest podcast examines how the war in Ukraine, the loosening of COVID-19 standards, and inflation will affect personal injury law firms throughout the following months. The conversation looks at the recent search query volumes published by Google and what law firms should take away from these new consumer behavior trends. Hint: You need to…

There is no such thing as a one-size-fits-all solution for law firms when it comes to marketing. However, we’ve noticed that the one marketing approach that continues to yield benefits is your SEO strategy if done correctly. This week’s episode features Atty Michael Blom from The Lake Law Firm, who joins us to discuss his…

This week’s podcast has Grace and Liel discussing the American Association for Justice 2022 Winter Convention that concluded last week in Palm Springs. They talk about their experience on the exhibitor floor, but most importantly, some of the most and least discussed Mass Torts news that came out of the conference. The convention took place…

In today’s episode, we examine how Google is making its advertising services more appealing to both marketers and customers and why their platforms are succeeding despite a shift in market behavior with which companies such as Facebook are struggling. As Apple, Facebook, and Google revealed their fourth-quarter results, it became apparent who won the advertising…

The National Trial Lawyers Summit has been held every January for years. Then Covid came, and last year the event moved to the spring. The conference is now back to its regular dates but at a different location in Miami Beach. In Camera Podcast was there to tell you all about it! In this week’s…

When you search in Google, you probably have noticed the search term suggestions it populates on the search results page, such as “people also search” which most frequently than not have a lot of relevancy to what you are searching and sometimes may even have the answer. In this week’s conversation Grace and Liel talk…

This week’s show revisits the CPAP mass lawsuit, how things are going, and the level of difficulty in generating leads and cases for it. Another food-related class action lawsuit, this one affecting toddlers and children who consume purees, cereals, and other snacks from a variety of companies ranging from budget to high-end organic products. The…

It’s no secret that you’ve probably heard a lot more about the metaverse than you wanted. While you may still be in denial that one day there will be a cartoon version of yourself running around this virtual world, our discussion today focuses on why taking the metaverse seriously can be a sound business choice….

It’s 2022. For the first episode of our fourth season, we discuss hope, privacy, and the importance of top-of-the-funnel marketing for law firms. We examine why desktop traffic is becoming increasingly more important and how DuckDuckGo’s upcoming release of a desktop browser might affect your legal practice’s traffic. Spoiler alert! Not much. Yet. Still, this…

On our final episode of 2021, we make predictions for legal marketing in 2022, from the metaverse and its potential influence on law firm client experiences, as well as our thoughts on what’s worth experimenting with and what isn’t. Grace and Liel explore how in a data-less world, influencer marketing matters and how you can…