You are probably are familiar with the saying “always be closing” but have you ever heard “always be hiring”? No? Well, get used to it, as it is the way forward if you want to stand a chance in winning the war on talent. This week Alay Yajnik from Law Firm Success Group joins us…
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Whether you like TikTok or not, there is no denying that it can help put your law firm and your brand on the radar of thousands of potential clients, but to see success, you need first to understand what makes TikTok and its community click. In this week’s conversation, we explore how TikTok can be…
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How many times a day do you get spam calls on your personal or business line? The chances are that the answer to that question is more than one. The good news is that the FCC (Federal Communications Commission) has launched an initiative to combat that. Still, it requires everyone, including your law firm, to…
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A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and attracts visitors who, as a result of their experience reading your content, may turn into new clients for your law firm. An article recently published in…
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As a law firm owner or legal marketing expert, you know that there is no shortage of platforms that you can get reviews on. And the latest one to get on the bandwagon of review generation is LinkedIn. But wait, it’s not what you think; it has a twist. In this week’s conversation, we explore…
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Social media is a terrific platform to build brand awareness for your law firm, engage with your community and even run PPC campaigns to generate new clients. But have you ever considered that it could also help you improve your rankings in Google? Common wisdom says that Social Media does not influence SEO rankings. However,…
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Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have been on our radar for months. In this week’s episode, we discuss their potential impact on your law firm’s digital marketing strategy and what you should consider doing…
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You are already listening to podcasts; that is why you are here reading this. But have you ever considered hosting your own? Creating your own podcast can be a terrific strategy to reach your next clients. In this week’s conversation, we discuss how hosting your own podcast could be the one strategy that can help…
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While some mass torts emerge in an almost predictable fashion, some pop up unexpectedly and quickly climb through their ranks of most promising lawsuits. This week in our conversation, we look at two new nominees with the potential of becoming the next big thing, introducing CoolSculpting and CPAP. Grace explains how her firm stays up…
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Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. Natalie Fragkouli, the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book…
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