Natalie Fragkouli

S1 E10: A Law Firm’s Reputation

Grace and Liel meet up in New Orleans at the American Association for Justice Winter Convention. In between Mardi Gras, conferences, business meetings, and networking events, they record the last episode for the 2020 Legal Marketing Toolkit for Success. The last episode of this series of nine episodes is dedicated to Law Firm Reputation Management….

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S1 E9: McDonald Worley Has a Firm

… and in this firm, he gets thousands of client referrals from across the nation. Atty McDonald Worley has been listed in both Time and Newsweek magazine as a prominent leader in the legal world. Amongst his many accomplishments, he won a $100 million judgment on behalf of a client, which earned him a place in…

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S1 E8: Eat (the whole) Steak

This week Liel and Grace welcome Harlan Schillinger, a renowned legal marketing authority, for a conversation on CRM & CMS.  Harlan explains, how he most recently was able to double in three months the caseload for a law firm with the use of a CRM. We review what are the differences between CRM and CMS…

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S1 E7: T.U.I. (Texting Using the Internet)

In this week’s episode Grace and Liel invite over Brett Whitten for a conversation on online intake. Brett is an Account Manager at Ngage Live Chat, a leading live chat service that thousands of law firms across the nation use to convert website visitors into clients. Brett and the Ngage team have been on the…

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S1 E6: Hello, Is It a Law Firm You’re Looking For?

In this week’s episode, Grace and Liel have a conversation about telephone intake with Cisco Adler from Digital Rain, a legal digital marketing agency specializing in PPC. Cisco has listened to thousands of intake calls over a period of 10 years, and he joins to discuss the best practices he has learned from listening to…

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S1 E5: NTL 2020 Digital Marketing Conversation

In this bonus episode, Grace and Liel do a rundown of the legal digital marketing workshop that took place at this year’s Trial Lawyers Summit in Miami Florida on Sunday, January 19. Google My Business, Pay Per Click, Social Media, Content Marketing and Intake are among the topics reviewed from the panel talks, which included…

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S1 E4: I Just Called to Say You Need Me

In this week’s episode, Grace and Liel introduce the second block of episodes of their 2020 Growth Tool Kit for law firms, dedicated to intake and retention. They introduce the term “client-centered intake” and explain why law firms should adopt this intake approach. During the episode, they cover the following elements of intake: availability, empathy…

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S1 E3: Marketing Don’t Cost a Thing

In this episode, Grace and Liel challenge the notion that to increase your leads you need to increase your advertising budget, and give you insider ideas as to how to get your practice off the ground and grow it without spending money, by applying free law firm marketing strategies that actually work.  They walk you…

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S1 E2: Digital Killed the Radio Star

In this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal marketing strategies, and point out the reasons why a multichannel approach to attorney marketing can be a winner. They explore attorney TV ads, radio ads, billboards and print, and explain terms you will commonly…

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S1 E1: Take Me to the SERP Top

In the first episode of the In Camera Podcast, Grace and Liel introduce themselves and explain why they started this podcast and what you should expect to get from listening to it.   They share valuable tips on various topics across legal digital marketing (including local SEO, PPC and websites), and they walk you through the…

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