Natalie Fragkouli

S2 E13: No Sleep Till Retainer

Creating a compelling and converting mass tort marketing strategy is only part of the equation. The journey that starts when a lead converts until it gets signed is long and complex, one that requires thorough planning and discipline. Mark Olson and Alan Frankel from Adwire Media joined us for a conversation about mass torts marketing and the importance of having…

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S2 E12: Riders On The Google Storm

If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike. Grace and Liel review what impact Google’s May 2020 Core Update has had on the legal industry…

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S2 E11: Count On My Law Firm

Donna Devita and Jenny Levine joined Grace and Liel for a conversation about building a brand through community outreach. Donna and Jenny are both seasoned legal marketing professionals. When they decided to come together and establish Swag My Brand they had a clear mission in mind; help brands have an actual impact in their community by creating promotional…

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S2 E10: Lawyers, Mass Torts and Money

Every year attorneys and legal marketers look forward to Mass Torts Made Perfect (MTMP). It’s one of a kind event where both big industry players and novices get to share two and a half days of intense conferences and social gatherings with one common goal: Growth and diversification. But like many other events, MTMP’s spring…

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S2 E9: Television Man

For this week’s conversation, Grace and Liel welcome a tv legal marketing innovator and award-winning attorney, Michael Morse. Mike, as he is widely known by anyone in Michigan who doesn’t live under a rock, shares details about his upcoming book Fireproof and explains how dealing with adversity in the past has helped him be ready for…

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S2 E8: Work From Home Pt.2

Remember a month ago when we suggested that you should wear your office clothes, including shoes now that you are working from home? Eh, did you follow our advice? It’s been a month since we started practicing social distancing and switched our operations to remote working, and in this follow-up episode, Grace and Liel have…

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7: Write Your Own FAQs

What you should be writing about and how you should do it is at the center of this week’s legal marketing conversation as Alex Valencia, Co-Owner at WeDoWebContent.com, join us for a chat on content marketing. Alex shares the reasons why you should write with intent while keeping in mind what Google wants to see…

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S2 E7: Write Your Own FAQs

What you should be writing about and how you should do it is at the center of this week’s legal marketing conversation as Alex Valencia, Co-Owner at WeDoWebContent.com, join us for a chat on content marketing. Alex shares the reasons why you should write with intent while keeping in mind what Google wants to see…

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S2 E6: Link Up

Jason Hennessey, from Hennessey Consulting, an INC 500 award-winning legal digital marketing agency, joins Grace and Liel for an off-page SEO conversation. Jason reveals his reverse engineering methodology and what it takes to implement it. He explains which backlinks get the most value and how you can make decisions about where you should aim to get…

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S2 E5: Thank CEO for the Culture

Your law firm’s culture has never been so relevant as it is today; in a time where we all face uncertainty, and each one of us has to put themselves in an uncomfortable situation to make it through, your law firm’s culture is probably the single most crucial factor that will determine if your team…

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