In this week’s episode Grace and Liel finally get to have a conversation about data mining and marketing automation. But before that, they check in on how the economy’s reopening has influenced their marketing activities and operations.

On data mining, Grace explains that you have to leverage automation to maximize your database and stay engaged with all your existing clients and new leads in an organized and timely manner.

The conversation explores what sequences are, how to automate them, and why it’s critical to determine the next step depending on the actions users are taking.

If the term lead scoring is new to you, this episode is a must for you.

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