Every year at the beginning of August, hundreds of thousands of riders gather in Sturgis, South Dakota, for a 10-day motorcycle rally. This year amid a pandemic Sturgis still took place, and like every other year, this year the American Association of Motorcycle Injury Lawyers, otherwise known as Law Tigers was there

On this exclusive conversation, recorded live from Sturgis, Ari Levenbaum, Co-Owner, and COO of Law Tigers explains why to do niche marketing effectively, you cannot just study and know your target audience, you need to be part of it.

From the decision making, the process of attending the rally amid a pandemic, to having a granular understanding of the different segments within their target market, Ari explains that what makes their strategy works is a combination of an intuitive understanding of their demographics lifestyle paired with hundreds of data points that guide their marketing investments.

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