A social media presence has become crucial for law firms, the same as having a website. However, having social media listings won’t do anything for you if they’re empty, without content, leading to losing lots of new cases for your law firm.

In an attempt to post daily on social media, some law firms have taken upon themselves to post about any commemorative day such as National Chocolate Covered Cashews Day – April 21st in case you want to post next time). But what is the right balance between creating posts to acknowledge, celebrate, or recognize festive or commemorative days and when it’s best to, well, sit it out?

The answer to post or not to post is simple, post! But how to do it following best practices and create content that is more likely to impact your audience is at the center of this week’s conversation.

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