Natalie Fragkouli

S2 E7: Write Your Own FAQs

What you should be writing about and how you should do it is at the center of this week’s legal marketing conversation as Alex Valencia, Co-Owner at WeDoWebContent.com, join us for a chat on content marketing. Alex shares the reasons why you should write with intent while keeping in mind what Google wants to see…

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S2 E6: Link Up

Jason Hennessey, from Hennessey Consulting, an INC 500 award-winning legal digital marketing agency, joins Grace and Liel for an off-page SEO conversation. Jason reveals his reverse engineering methodology and what it takes to implement it. He explains which backlinks get the most value and how you can make decisions about where you should aim to get…

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S2 E5: Thank CEO for the Culture

Your law firm’s culture has never been so relevant as it is today; in a time where we all face uncertainty, and each one of us has to put themselves in an uncomfortable situation to make it through, your law firm’s culture is probably the single most crucial factor that will determine if your team…

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S2 E4: Fairly Local

On our second episode on SEO, Nalini Prasad from Blu Shark Digital joins In Camera Podcast for a conversation on Local SEO. Nalini explains why you should consider Google My Business as the heart and soul of your business and shares actionable tips that could dramatically improve the way Google ranks your business in the…

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S2 E3: Work From Home

In these unsettling times, many law firms have to make adjustments they never had to deal with before, in order to keep the business running, like having their staff work remotely and their clients being unavailable to show up for appointments. On this episode, Grace and Liel have a conversation about how law firms can…

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S2 E2: Thinking Of U-sers

Liel and Grace are joined by LawRank SEO expert and co-founder Mariano Rodriguez for a conversation about legal on-site SEO. Mariano tells the story of how we went from law school to founding his legal marketing agency and helping law firms get listed on the first page of search results in Google in their local…

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S2 E1: Index

In the first episode of our second season, Liel and Grace do a rundown of what you should expect from their upcoming conversations and why you should continue listening. While the who and when is not established yet, we tell you the what and why, and give you a glimpse as to what you can…

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S1 E10: A Law Firm’s Reputation

Grace and Liel meet up in New Orleans at the American Association for Justice Winter Convention. In between Mardi Gras, conferences, business meetings, and networking events, they record the last episode for the 2020 Legal Marketing Toolkit for Success. The last episode of this series of nine episodes is dedicated to Law Firm Reputation Management….

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S1 E9: McDonald Worley Has a Firm

… and in this firm, he gets thousands of client referrals from across the nation. Atty McDonald Worley has been listed in both Time and Newsweek magazine as a prominent leader in the legal world. Amongst his many accomplishments, he won a $100 million judgment on behalf of a client, which earned him a place in…

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S1 E8: Eat (the whole) Steak

This week Liel and Grace welcome Harlan Schillinger, a renowned legal marketing authority, for a conversation on CRM & CMS.  Harlan explains, how he most recently was able to double in three months the caseload for a law firm with the use of a CRM. We review what are the differences between CRM and CMS…

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