In this week’s conversation, we explore the 10 Mass Torts you must know about in 2020. Whether you are experienced in marketing and handling mass torts – or you are just getting started, this conversation will give you insights into what is gaining momentum, what keeps going strong, and what is already out. Liel, explains…
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One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven time and time again that to come across as authoritative to Google and other search engines, law firms need to work hard and spend big to generate links back to…
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In this week’s episode Grace and Liel finally get to have a conversation about data mining and marketing automation. But before that, they check in on how the economy’s reopening has influenced their marketing activities and operations. On data mining, Grace explains that you have to leverage automation to maximize your database and stay engaged…
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Creating a compelling and converting mass tort marketing strategy is only part of the equation. The journey that starts when a lead converts until it gets signed is long and complex, one that requires thorough planning and discipline. Mark Olson and Alan Frankel from Adwire Media joined us for a conversation about mass torts marketing and the importance of having…
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If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike. Grace and Liel review what impact Google’s May 2020 Core Update has had on the legal industry…
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Donna Devita and Jenny Levine joined Grace and Liel for a conversation about building a brand through community outreach. Donna and Jenny are both seasoned legal marketing professionals. When they decided to come together and establish Swag My Brand they had a clear mission in mind; help brands have an actual impact in their community by creating promotional…
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Every year attorneys and legal marketers look forward to Mass Torts Made Perfect (MTMP). It’s one of a kind event where both big industry players and novices get to share two and a half days of intense conferences and social gatherings with one common goal: Growth and diversification. But like many other events, MTMP’s spring…
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For this week’s conversation, Grace and Liel welcome a tv legal marketing innovator and award-winning attorney, Michael Morse. Mike, as he is widely known by anyone in Michigan who doesn’t live under a rock, shares details about his upcoming book Fireproof and explains how dealing with adversity in the past has helped him be ready for…
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Remember a month ago when we suggested that you should wear your office clothes, including shoes now that you are working from home? Eh, did you follow our advice? It’s been a month since we started practicing social distancing and switched our operations to remote working, and in this follow-up episode, Grace and Liel have…
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What you should be writing about and how you should do it is at the center of this week’s legal marketing conversation as Alex Valencia, Co-Owner at WeDoWebContent.com, join us for a chat on content marketing. Alex shares the reasons why you should write with intent while keeping in mind what Google wants to see…
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